How can you really know if your marketing strategy is effective?
Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? On this episode of the Marketing Money Podcast, John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
While most changes to bank products or services are driven by profitability, the vast majority of bankers said their institutions are willing to introduce a new product or service that does not present an immediate profit opportunity, according...
Big challenges, big goals and the tools community banks need to tackle them in 2025.
Collaboration is key between government, banks, law enforcement and industry.
When you combine verification, security requirements and monitoring, .bank becomes a domain that can be trusted.
As branches evolve from spaces that are transaction-focused to relationship-driven, delivering on this consultative promise requires rethinking layout.
Progress, not perfection, is the key to shifting marketing from a support function to a true growth engine.
