Podcast: Avoiding the ‘Rhetoric of Sameness’ in Marketing


“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor. On the season three premiere of the ABA Banking Journal Podcast — sponsored by RIVIO Clearinghouse, the future of financial information interchange — Marshall discusses Bank of Ann Arbor’s vision for the community bank customer experience and the bank’s unique approach to communicating with present and future customers.┬áHe also talks about Bank of Ann Arbor’s free summer concert series Sonic Lunch and how the bank positions itself as an employer of choice in its Michigan market.

This episode is sponsored by RIVIO Clearinghouse.

  • If you can’t see the audio player above, click here to listen to this week’s episode.
  • Click here to access a bonus clip on Bank of Ann Arbor’s health and life sciences lending specializations.

In this episode:

Tim Marshall
President and CEO
Bank of Ann Arbor

Evan Sparks
Editor-in-Chief
ABA Banking Journal

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