Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities.
Browsing: Event marketing
Bank marketers know that each year brings a new calendar, new budgets and new opportunities. Getting out in front of the coming year with a solid content plan starts with a calendar strategy.
“We just never felt like we wanted to join that rhetoric of sameness,” Tim Marshall says of his marketing approach at Bank of Ann Arbor.