A Marketing Money Podcast
It goes without saying—the Marketing Money guys are hyped about the upcoming ABA Bank Marketing Conference in Austin, Texas. Even though it’s almost two months away, that won’t stop them from dedicating an entire podcast to talking about it.
To find out all there is to look forward to at this year’s conference—as distilled by John Oxford of Renasant Bank and Josh Mabus of Mabus Agency—listen up.
Tune in to this week’s Marketing Money Podcast.
Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.
Training and education will be critical to ensuring that investments in AI platforms deliver their full value.
When financial institutions get the personalization formula right, customer satisfaction scores rise.
As a new generation redefines ‘wealth,’ banks are strengthening their mass affluent and high net worth offerings.
While fintech firms may lead in raw account openings, they are not displacing primary banking relationships at scale.
As financially vulnerable customers lean on personal loans to consolidate debt and cover unexpected expenses, nonbank lenders are closing the satisfaction gap with traditional banks, according to a new survey by JD Power.
