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Home Retail and Marketing

The new playbook for banking athletes

An ABA Banking Journal series explores how banks are adapting to the financial needs of student athletes, professionals and the sports industry around them.

August 10, 2026
Reading Time: 1 min read
Banks, Sports Sponsorships and COVID: Three Ways to Win

The ABA Banking Journal takes a look at how banks are creating new products, partnerships and advisory services for a growing market across college and professional athletics:

Shooting for his dream
Harrison Barnes, of the NBA’s San Antonio Spurs, translates success from basketball to banking.
By Khalil Garriott

Banking young athletes in a new age
For some banks, the value extends beyond new accounts to greater brand recognition and community connections.
By Craig Colgan

Big sports names align with wealth biz
JPMorganChase, spotting a need to help athletes manage their financial lives, launches a star athletes council.
By Khalil Garriott

Nothing ‘nil’ about NIL
Five years after court rulings and NCAA changes freed up student-athletes to be compensated, banks of all sizes are finding new opportunities to connect with audiences.
By Karen Epper Hoffman

Podcast: Banking the brave new world of college athletics
Charles Frazier, head of the entertainment and sports banking unit at City National Bank in Los Angeles, talks about new financial opportunities for young athletes and for banks.
By Evan Sparks

Q&A: Sports banking in a changing universe
‘This is an incredibly exciting time for college athletics … For banks, this evolution presents a tremendous opportunity.’
By Craig Colgan

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