Podcast Interview with Tom Goodwin
How do we effect change when it can be so difficult for everyone involved? “It’s an easy question to answer badly,” says Tom Goodwin, author of Digital Darwinism. After presenting a keynote at the 2018 ABA Bank Marketing Conference, he chatted with ABA SVP Shelly Loftin, and answered the question quite well.
In a banking environment, he notes, you have good, rational reasons for finding change hard. So a solid place to start is by making a distinction between the explanations and the excuses for why change comes so slowly to your organization.
It also helps when the people involved ask themselves why they’re in a given role. People are driven by different motivations, and not everyone is a revolutionary. “There’s no one way to do this,” Goodwin says, “and you have to be honest with yourself about what’s important to you.” Then you need to find like-minded people to work with—because you can’t do it all yourself.
Tune in to Shelly and Tom’s interview to find out more about how culture, goal-setting and self-awareness can help you become a change agent in your bank.