After her bank’s CEO unexpectedly died a quarter century ago, Annette Russell was suddenly thrust into the top job at Security Federal Savings Bank in Logansport, Indiana. But if Russell has anything to do with it, the next transition won’t be so abrupt.
To accommodate changing consumer preferences and technology, it’s necessary to shift the retail culture. And that requires a wholesale look at the entire organization—and the removal of barriers between business lines that have existed within banks forever.
An entrepreneurial culture, an excitement about problem-solving and an insistence on moving quickly explains why Leader Bank continues to grow.
Meet Siya Vansia, an aspiring entrepreneur who found her calling as a marketing executive at a growing community bank.
By Kylee Wooten
Podcast Interview with Tom Goodwin
A Marketing Money Podcast
By Kathleen Craig
By Marilyn Melia