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Home Retail and Marketing

Business Jargon

February 3, 2017
Reading Time: 1 min read

A Marketing Money Podcast

It’s not what you say, it’s how you say it. While this may be true with in-person presentations, when it comes to email sales pitches, it’s actually the opposite.

Welcome to the world of sales and business jargon.

In this Marketing Money podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss those pitches that are just reaching out to touch base to open the kimono and get buy-in to help you sing from the same sheet of music at the end of the day with best practices.

These jargon words are often a cover for lack of value or original thought in most marketing strategies, and we break down why you should stop using them and how to break through the clutter with your blue sky strategy…oh just stop it.

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Tags: ABA Bank Marketing PodcastCustomer communicationsStrategic marketing
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