What happens when bank CEOs use their personal social media platforms to connect with a broad community of consumers? Sounds like a riddle, but it’s not.
We’re constantly hearing about the how’s and why’s of engaging our customers through social media. But do top bank execs ever follow through on it? And if they do, what does it look like? Bank Director recently asked the same questions, and identified the four CEOs of North American banks with the highest level of social media engagement.
Emily McCormick, director of research for Bank Director, provides an introduction to these folks and shares their perspectives in her article, Going the Distance: Top Four Social CEOs.
Online training in digital, mobile and social media from ABA.
