In times of crisis, take proactive steps to observe, listen and advise to ensure your institution develops a positive, lasting reputation as a business bank.
Browsing: Social media
Compliance professionals are uniquely positioned to educate older Americans about the growing number of scams surrounding the pandemic.
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus.
When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
Build a mobile-first culture, customize mobile offerings and becoming your customers’ trusted financial adviser.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.