When it comes to increasing your social engagement, simple and authentic communication that comes from real people is key.
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Build a mobile-first culture, customize mobile offerings and becoming your customers’ trusted financial adviser.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.
ABA Bank Marketing presents a five-part series based on its exclusive 2019 report, The State of Social Media in Banking.
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
Many initial concerns have subsided as regulators become more social media-aware, banks gain maturity in managing social media programs and automated tools provide an essential layer of governance.
Based in Searcy, Arkansas, First Security has flourished by doubling down on its Arkansas roots and catering to the in-state market.