RIP ROI, hello ‘ROX’
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the qualitative quantifiable already exist.
Browsing: ROI
A Non-Digital Guide to Conversions
Campaigns are more effective when they are not just driving eyeballs but encouraging action.
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
Traditional and Digital Marketing Duke It Out
In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?
Maximizing the ROI of Digital Initiatives
By Todd Robertson
How to Use TV Attention Data to Increase ROI
By Tristan Webster
Digital Marketing Trends for Your 2019 Budget
By Emma Fitzpatrick
Prove Marketing ROI with These Metrics
By Meg Goodman