Campaigns are more effective when they are not just driving eyeballs but encouraging action.
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional marketing. Often enough, it’s framed in existential terms: Can the bank survive if it doesn’t adapt to a changing marketplace? By the same token, can it survive if it abandons the marketing approaches that have always delivered results?