A bank marketer’s guide to justifying a budget increase
When important measurements are in place, marketers can take rightful credit for all they have produced, speak the language of ...
Tag: ROI
RIP ROI, hello ‘ROX’
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the ...
A Non-Digital Guide to Conversions
Campaigns are more effective when they are not just driving eyeballs but encouraging action.
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared ...
Traditional and Digital Marketing Duke It Out
In bank marketing departments all over the country, a longstanding debate rages on over the use of digital versus traditional ...
Maximizing the ROI of Digital Initiatives
By Todd Robertson
How to Use TV Attention Data to Increase ROI
By Tristan Webster
Digital Marketing Trends for Your 2019 Budget
By Emma Fitzpatrick
Four Questions Every Bank CEO Should Ask Marketing
By Kate Young
Strong Data Strategies Include These 5 Tactics
By Meg Goodman
