When a bank becomes invested in the financial success of its customers, it opens up numerous opportunities to help the bottom line by helping the consumer. That’s the idea behind personal financial management offerings—also known as PFM. Not only does PFM provide a service that consumers want and need, but it also gives the bank the crucial data it needs to market the right products and services to the right people.
Browsing: ABA Bank Marketing Podcast
Listen and learn the finer details of choosing the appropriate ad agency and how to navigate the working relationship.
Listen to learn about the tactics banks can use for taking a holistic approach to the customer experience.
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H. Williams.
There’s a sea-change taking place in bank marketing—a shift in perspective from seeing the marketing department as an expense to supporting it as a revenue generator.
In the constant tug-of-war between loan and deposit growth, it can be easy to forget about investing in your most important resource: your brand.
On the latest Marketing Money Podcast, John Oxford hands the mike over to the team at Rain Local to talk about digital advertising, building smart customer databases and geo-conquesting.
In this Marketing Money podcast, hear insights on how to make your bank’s messaging rise above the commonplace.
In this podcast, Renasant Bank’s John Oxford talks about what he believes should be the top branding priority for the majority of banks.