
Five Social Media Moves Banks Can Make in the COVID-19 Crisis
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
Today’s workforce is more diverse than perhaps any time in previous history. At many banks, it is now common to have four generations of employees working together, from boomers and Gen Xers to millennials and now, Gen Z. Overall, this diversification has been a boon to American business, as it has been shown to drive innovation and improve the customer experience.
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.
By Katie Meyers
By Marilyn Kennedy Melia
By Sarah Oliver, CRCM
Going through a bank tie-up can be a fraught experience—but the challenge is amplified when two mutual institutions combine.