While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.
Today’s workforce is more diverse than perhaps any time in previous history. At many banks, it is now common to have four generations of employees working together, from boomers and Gen Xers to millennials and now, Gen Z. Overall, this diversification has been a boon to American business, as it has been shown to drive innovation and improve the customer experience.
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.
By Katie Meyers
By Marilyn Kennedy Melia