Making Employees Effective Messengers During M&A
Mergers create opportunities, but they also represent change, which can be unsettling if not communicated transparently and effectively.
Browsing: Employee communications
Strong Bank Social Media Strategies Demand Collaboration
Marketers and compliance teams need to work together to ensure success.
ABA Releases Customizable Matrix on Returning to Normal Operations
As states begin loosening or revoking stay-at-home orders and banks consider how and when to resume operations that may have been closed or modified due to the pandemic, ABA has prepared a free, customizable matrix to guide banks’ planning.
COVID-19 Scams and the Elderly: Inspiring Savvy Seniors
Compliance professionals are uniquely positioned to educate older Americans about the growing number of scams surrounding the pandemic.
Playing the Long Game
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Internal Branding: Banking’s Secret Weapon
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Five Social Media Moves Banks Can Make in the COVID-19 Crisis
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
A Bank’s Airtight Social Media Strategy for 2020
As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.
20/20 Foresight for M&A Communications Planning
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.
Rebrand Implementation: What the Details Demand
While the implementation phase could be the most complicated part of the rebranding process, it also offers great opportunities. Some of them your bank may not have even considered when it made the decision to rebrand.