Mergers create opportunities, but they also represent change, which can be unsettling if not communicated transparently and effectively.
Browsing: Employee communications
Marketers and compliance teams need to work together to ensure success.
As states begin loosening or revoking stay-at-home orders and banks consider how and when to resume operations that may have been closed or modified due to the pandemic, ABA has prepared a free, customizable matrix to guide banks’ planning.
Compliance professionals are uniquely positioned to educate older Americans about the growing number of scams surrounding the pandemic.
For bank marketers in the COVID-19 crisis, the objective is clear: Keep your eyes on the prize.
Branding goes beyond advertising and signage. Don’t neglect how your physical spaces shape your customer experience.
Banks should act immediately to ensure their social media strategies are updated, actively managed and supportive of customer needs.
As you think about your marketing strategy for 2020 and beyond, consider these three big social media trends and how to incorporate them into your social strategy the right way.
Here’s a five-step approach to ensuring customers and employees see you in your best light during a merger.