The value of competitor social media analysis
You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?
You may be watching your own social media analytics. But do you know how rival banks’ marketing materials are resonating?
Without collaboration between compliance teams and investment professionals, banking teams waste precious time that may result in missing opportunities.
The successful CCOs of tomorrow will carefully build and lead programs specifically designed to allow teams of analysts, regulatory bodies ...
Banks gain trust when they deliver financial data directly into the hands of consumers.
Bank marketers increasingly hold senior positions, and their responsibility appears to be broadening across multiple strategically important areas.
Analytics tools and ad platforms create more data than a human can possibly analyze and act on. Machine learning tools ...
Three social media marketing strategies to help financial institutions effectively gather and integrate data from social media and up their ...
“Return on experience” is now a useful measure for banks. The good news is that the tools for making the ...
Banks that invest in their branch experiences and in marketing to support them consistently outperform competitors.
Unstructured data, in its purest form, must be cleaned, prepared and analyzed before it adds value or provides insights
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