New survey highlights importance of CRM in martech toolbox
Marketing automation, analytics and data platforms, and AI-powered marketing tools have increased substantially.
Tag: Data
Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell
SPONSORED CONTENT PRESENTED BY ALKAMI TECHNOLOGY Despite growing urgency to increase deposits and open new accounts, many banks and credit ...
Bank marketing technology reaches a tipping point
This is further evidence that the necessary skills of a bank marketer now include a wider range of abililities.
Leveraging the right data the right way to support bank marketing
‘Ongoing, open communication helps ensure that marketing’s use of data truly is helping it pursue the bank’s goals.’
Effective cross-selling: The key to meeting deposit and loan growth goals
The ‘marketing ROI’ of existing customer cross-sell efforts is typically 10X that of new customer marketing.
Three culture shifts for banks to get more from customer relationship management
Even the most advanced solution is useless if employees do not know how to use it effectively.
Closing the Gaps in Commercial Lending: The Importance of End-to-End Solutions
SPONSORED CONTENT PRESENTED BY DATASCAN The landscape of commercial lending is evolving, and with it, there is a need for ...
Marketing Money Podcast: Trends versus reality
The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies.
Marketing as a strategic business partner
Marketing is evolving from primarily a communication and support function to directly contributing to revenue growth.
The battle for deposits remains fierce. Here’s how to gain an advantage
The financial institutions that prioritize data maturity and market awareness will be positioned for profitability in any economic climate.
