This episode unpacks the potential (and pitfalls) of AI in marketing and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
Sen. Roger Marshall (R-Kan.) has filed an amendment to add credit card network routing mandates to an unrelated bill establishing a regulatory framework for payment stablecoins.
What constitutes effective fraud prevention strategy? One path to success is a larger, strategic program.
A bill to create a regulatory framework for payment stablecoins cleared a key procedural hurdle after several Democrats joined Republicans in voting to advance the legislation.
The financial sector is scrambling to keep up with the heightened risks posed by cyber threats through increasing investment in fraud prevention and strengthening third-party risk management, according to a new report by FS-ISAC.
An increase in the number of financial institutions offering Bank On-certified accounts may have contributed to the decline in unbanked households by lowering barriers to account ownership, according to new research.
Bank marketers will continue to test the AI waters and find efficiencies and scale.
