This episode unpacks the potential (and pitfalls) of AI in marketing and the industry obsession with niche banking. The hosts explore what really drives results in banking and why chasing trends might lead to fragmented strategies. Plus, hear how meme culture is shaping post-Olympic narratives.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
In an environment with higher-yielding options, how can banks compete for effectively for deposits? Marc Womack of TD Bank discusses his approach to maximizing data, customizing deposit offerings, developing valuable product bundles and using both physical and digital...
CISA and the G7 have released joint guidance to help public and private sector stakeholders improve transparency in their artificial intelligence systems and supply chains.
The House Financial Services Committee advanced two bills supported by ABA as part of a package of proposed legislation on topics ranging from fighting scams to AI. Both bills passed by unanimous vote.
To ensure the highest level of security, what does the right level of friction in the process look like?
The Senate Banking Committee released the text of a market structure bill for digital assets that will serve as the basis for its vote on Thursday.
The prize may go to the tools that integrate best into the established technology stack relied upon by advisory and wealth management teams.
