How technology is changing for bank marketers
And how many institutions are using customer analytics to identify marketing opportunities?
Tag: Data analysis
Why It May Be Time for Your Bank to Expand into Dealer Commercial Lending
SPONSORED CONTENT PRESENTED BY DATASCAN Your community bank is the financial heart of the region. Businesses and families count on ...
Unlocking customer loyalty: The power of first-party data
Banks looking to maximize potential to remain competitive, serve customers and grow revenue have vast sources of insights right in ...
Gain Efficiencies and Other Timely Benefits with Data Analytics
SPONSORED CONTENT PRESENTED BY JACK HENRY Understanding data intelligence and analytics is increasingly critical to being able to serve today’s ...
Better tools, new brands
The inverted yield curve is escalating banks’ often technology-driven efforts to gather deposits.
Survey: Bank CEOs prioritize strategic tech for agility, data to fight fraud
Deposits, loans, data and efficiency top the list of strategic priorities for community and regional financial institutions, according to a ...
How marketing teams can turn digital banking into a profit center
Understanding how to apply data knowledge to the customer experience can set banks apart from the competition.
Marketing’s role in data analytics
Survey findings reveal that marketers play a key role in the data strategy of their banks and that bank marketers ...
Audit committee expectations intensify as assets hit $1 billion
As banks approach two key asset thresholds—$500 million and especially $1 billion — they must begin preparing for new risks ...
Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
