Browsing: Branch strategy


Over the past 20 years, the location of the nearest full-service bank branch for urban consumers has remained stable at 1.5 miles and has improved for rural customers, falling from 4.6 miles to 4.3 miles, despite an increase in bank consolidation, according to a new report from the Federal Reserve Bank of Cleveland.

Retail and Marketing Branch Initiatives Surge, Counter to Recent Trends

The rise of online channels and the corresponding decline of in-branch transaction activity has led many financial institutions to reduce the scope of their branch networks in recent years. Yet amidst those trends, some of the largest banks in the U.S., many of which led the closure wave of the last decade, have announced sizable branch expansion initiatives.

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