This year’s ABA Bank Marketing Conference is Sept. 11-13 in Denver. John and Josh are excited to attend and absorb the wealth of knowledge being shared. In this episode, they break down the different learning opportunities as well as share some travel tips for Denver. Listen in to learn more.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast
The increasing influence of marketing analytics and data platforms highlights the trend of turning customer data into actionable insights.
Emerging opportunities are in behavioral triggers, abandonment follow-up, predictive next-best-action and segmented journeys.
Training and education will be critical to ensuring that investments in AI platforms deliver their full value.
When financial institutions get the personalization formula right, customer satisfaction scores rise.
As a new generation redefines ‘wealth,’ banks are strengthening their mass affluent and high net worth offerings.
While fintech firms may lead in raw account openings, they are not displacing primary banking relationships at scale.
