The Points Guy says no thanks to the Credit Card Competition Act
‘Would you like to spend every single time you make a purchase begging to do it on the network that...
Retail and Marketing
The roles of the branch: Why design, placement and merchandising are critical to branch success
Banks can maximize every aspect of the site, and every floor and wall surface of the building, including signage, for...
Marketing Money Podcast: Public speaking mastery, prep, delivery and impactful slides
Bank marketers who speak before audiences know the value of preparation, with some tips about how effective slides are always...
Integrating sales and marketing to optimize core deposit growth
Successful approaches leverage all bank marketing, sales, service and distribution capabilities to focus resources on high priority opportunities.
Marketing Money Podcast: The hurdles of bank marketing
The value of sponsorships and how community involvement works best when it is aligned with business goals.
Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of...
Time to TikTok?
The popular app is where Gen Z goes for trends, news and even financial advice. Here’s how some banks are...
Bank data strategy: The key to unlock customer revenue potential
A well-constructed plan that is shared across the entire organization is a necessary starting point.
From triple threat to total impact
Regulations' cumulative effect on basic banking services.
Six ways for board directors to reduce the ‘unknown unknowns’
We don’t know what we don’t know — but now is the time to ask.
