How can you really know if your marketing strategy is effective?
Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? On this episode of the Marketing Money Podcast, John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
The Federal Communications Commission vote to issue a notice of proposed rulemaking that would adopt several ABA requests to modernize the FCC’s Telephone Consumer Protection Act rules and combat illegal call spoofing.
The real return comes not just from a renewed identity but from the energy that the brand unleashes across every part of the organization.
Since its inception in 2019, the Veterans Benefits Banking Program has helped approximately 634,000 recipients switch from receiving their benefits from check or other means to direct deposit at a financial institution, the Association of Military Banks of...
A growing number of bank, credit card and investment customers are “quietly” moving their accounts to different institutions by keeping their existing accounts open while transferring most of their activity to a new account, according to a new...
PNC Bank is the nation's eighth-largest bank by assets and the sixth-largest by deposits, but it ranks fourth in the number of branches. In a time when many banks are streamlining their networks, why has PNC doubled down...
ABA is urging the FCC to issue a notice of proposed rulemaking that would adopt several ABA requests to modernize the commission's Telephone Consumer Protection Act rules and combat illegal call spoofing. The FCC is scheduled to vote...
