ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home Cybersecurity

Consumers cite security as top reason for choosing bank in poll

August 17, 2022
Reading Time: 1 min read
Consumers cite security as top reason for choosing bank in poll

Security and fraud protection are replacing “low or no fees” as the top reasons why consumers choose a new bank, according to a new survey of bank customers by the analytics firm Verint. The company polled more than 5,000 customers of the 20 largest U.S. banks earlier this year and found overall satisfaction with their banks had dropped since a similar survey in 2021, although a majority of banks still received high marks from respondents.

Asked what factors matter most when choosing a financial institution, respondents said security of personal information was most important. Next was low or no fees, followed by fraud protection, fraud alerts and convenient locations in their area. “With the rise of digital-first engagement, customers are more aware of the vulnerability of their personal information, so having confidence in their financial institutions’ security measures is growing in importance,” the report’s authors said.

Verint also looked at how different generations interact with their banks. Nearly half of baby boomer and Generation X respondents said they didn’t know fraud alerts were available from their banks, compared to 36% of millennials. Researchers also found that Gen Z and millennials were more likely to need help with various aspects of financial management, like cutting costs and setting a budget.

“As global inflation rises, a lack of assistance with financial management is likely to have a bigger impact on younger generations than it might have 6-12 months ago. With many willing to switch accounts, offering products or services that help address the gap in Gen Z’s and millennials’ financial knowledge requires serious consideration if banks want to retain a loyal customer base in the long term,” the authors wrote.

ADVERTISEMENT
Tags: Consumer confidenceCybersecuritySurveys
ShareTweetPin

Related Posts

U.S. Supreme Court settles circuit split, rules IRS may summons bank information without account holder notice

ABA asks IRS to delay new reporting requirement

Newsbytes
June 30, 2025

ABA submitted a comment letter to the IRS requesting that the agency delay by 12 months the effective date of its new "code Y" reporting requirement on Forms 1099-R and 5498 for qualified charitable distributions made by individual...

ABA supports climate disclosure exclusions, warns of alternative disclosures

ABA supports climate disclosure exclusions, warns of alternative disclosures

Newsbytes
June 30, 2025

In addition to California, for example, five states are currently debating similar laws for companies of various sizes. Among other recommendations, ABA also recommended flexibility in how commercial loan exposures and emissions are categorized by industry. 

OCC releases Q3 bank trading revenue report

OCC report: Banking system sound, key risks highlighted

Compliance and Risk
June 30, 2025

The strength of the federal banking system remains sound, the OCC reported in its most recent semiannual risk perspective report. The report covers risks facing national banks, federal savings associations, and federal branches and agencies based on data...

ABA offers support, recommendations for Treasury’s efforts to increase payment system efficiency

ABA offers support, recommendations for Treasury’s efforts to increase payment system efficiency

Newsbytes
June 30, 2025

ABA sent a letter in response to the Treasury's request for information regarding modernizing payments to and from the U.S. government, outlines recommendations to help the agency reach its deadline to transition all federal payments that are currently...

House-Passed Defense Bill Includes SAFE Banking Act

ABA, state associations support tax provisions in budget bill

Newsbytes
June 29, 2025

Provisions welcomed by ABA and the state associations include a narrow version of the ACRE Act and a permanent Section 199A deduction that levels the playing field for Subchapter S banks.

Treasury names FinCEN director

Banking agencies allow banks to collect CIP data from third parties

Compliance and Risk
June 27, 2025

The order permits banks to obtain TIN information from a third party rather than the customer as long as the bank otherwise complies with the customer identification program rule.

NEWSBYTES

ABA asks IRS to delay new reporting requirement

June 30, 2025

ABA supports climate disclosure exclusions, warns of alternative disclosures

June 30, 2025

OCC report: Banking system sound, key risks highlighted

June 30, 2025

SPONSORED CONTENT

AI Compliance and Regulation: What Financial Institutions Need to Know

Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell

June 1, 2025
Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025
Six Payments Trends Driving the Future of Transactions

Six Payments Trends Driving the Future of Transactions

March 15, 2025

PODCASTS

Podcast: Inside ABA’s new Treasury Check Verification System API

June 25, 2025

Podcast: Staying close to clients amid tariff-driven volatility

June 18, 2025

Podcast: Old National’s Jim Ryan on the things that really matter

June 12, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.