Marketing Money Podcast: Great Eight of Connection Marketing

How does your content connect with your audience? It’s easy to create a message all your fellow bankers will applaud, but will your customers understand? Will they even get the message at all?

Knowing who your audience is and how to connect with them will make your work more successful. Hear the Marketing Money Podcast duo’s eight absolutes on the matter.

Join John Oxford and a dedicated team of highly rated faculty April 11-21 during the virtual ABA Bank Marketing School. Register here.
If you have topics you would like to discuss on a future podcast, drop an email to

John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.