The challenges can seem endless for marketers relying more on data and digital strategy
The paper explores the supervisory and financial stability implications of digital fraud, including existing data availability and risk mitigation measures.
Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated.
Cloud-based technologies now make it possible to knit together many distinct types of information into a usable “data fabric” in near real time.
The bank compliance function stands on the brink of fundamental change driven by digital technology. This transformation has already begun and is likely to accelerate sharply as generative AI drives new thinking about both the compliance challenges and the compliance solutions of the future.
The competition for customer deposits is going to continue to rise in the next few years and a dedicated retention strategy built around delivering the best customer experience will be needed.
Bank boards need data-driven, independent intelligence to flag reputational crises on the horizon.
U.S. banks’ digital ad spend reached over $13 billion in 2022, up more than 20 percent from 2021.
Marketers are being called upon like never before to assist business lines in achieving their sales objectives.
The networking infrastructure found in many banks is not built to handle remote workforces, multiple video meetings or online banking.