ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Community Banking

Getting Proactive about Diversity, Equity and Inclusion

October 29, 2021
Reading Time: 3 mins read
Marketers Can Have a Big Influence on Bank Diversity

By Scott Anderson
ABA Viewpoint

For the past year and a half, the conversation about diversity, equity and inclusion has been at the forefront of the nation’s mind—and with good reason. While it builds on work we’ve done as an association—and at my own bank, Zions—for many years, we all have new opportunities to lean into sometimes difficult but truly rewarding encounters and policy solutions. In fact, I firmly believe that the success of the banking industry, and of society in general, depends on how well we focus on DEI issues.

For all the advanced technology we can deploy, banking is still all about people. And to be successful, you need strong ties with the communities in which you live and work. You need to reflect your community. If you don’t, you can’t be effective.

One thing I’ve learned during my banking career is that we all need to do more to empower employees and customers, especially those who have traditionally been left behind. We need to think in a more inclusive, diverse and equitable way.

And while we need things like aggressive outreach to minority communities, additional staff training, and DEI coordinators—all things we’ve done at Zions—what we need most of all is a real change in attitudes that drive actions.

It’s not enough to provide equal opportunity and then let nature take its course. Colorblindness doesn’t work because too many of our fellow Americans were for centuries systemically disadvantaged on the basis of their skin color. Black Americans were subjected to 345 years of oppression—first slavery, then the softer but no less real evils of Jim Crow, redlining and other legalized discrimination. With that kind of history, it’s not enough today to simply provide “equal opportunity.” We must proactively and overtly help and support multicultural communities.

I don’t believe most Americans are consciously racist. I certainly don’t believe America is a racist country. We’ve made great progress on race issues since I was growing up in the 1950s and ’60s. And, certainly, many successful people from minority cultures have fought through the challenges and have become great leaders and successful in all areas of life.

But I also believe that we have much more to do. If we look deeply, we will see unconscious attitudes that need to change. It’s not enough to say, “Well, I’m not a racist person,” and go on with one’s life not thinking any more about this matter. That’s not good enough. We must be proactive.

It’s a start to put in place good policies and do extra training. But the commitment to do better has to be made at the individual level. It must pervade the entire culture of an organization. That’s something we’re especially well-placed to do as bankers. We can use our balance sheets to create an inclusive economy that can truly give everyone an opportunity to prosper. We can ask ourselves: What are we doing that will ensure we are providing access to credit so our disadvantaged neighbors and clients can buy a home, can finance an education? What support are we providing to businesses that provide jobs in disadvantaged communities?

With the tactical tools we have at our disposal—from within our banks and from ABA—we can and should build DEI practices within our banks. But it will take a true cultural shift for our institutions to become the catalysts I know each and every one can be for real change and genuine inclusion.

ABA Chair Scott Anderson is president and CEO of Zions Bank in Salt Lake City.

ABA Viewpoint is the source for analysis, commentary and perspective from the American Bankers Association on the policy issues shaping banking today and into the future. Click here to view all posts in this series.

Tags: ABA ViewpointLeadershipWorkforce excellence
ShareTweetPin

Related Posts

ABA, 52 state bankers associations urge Congress to close stablecoin interest loophole

ABA, state bankers associations urge OCC to close yield loopholes in stablecoin rule

Community Banking
May 1, 2026

ABA and 52 state bankers associations submitted a comment letter to the OCC urging the agency to strengthen its proposed rule implementing the Genius Act to ensure a meaningful and enforceable prohibition on interest and yield payments tied...

Podcast: Tech transformation and AI to power bank growth

Podcast: Tech transformation and AI to power bank growth

ABA Banking Journal Podcast
April 29, 2026

F.N.B. Corporation has grown assets nearly 10x in two decades. On the latest episode of the ABA Banking Journal Podcast, presented by Nexcess, Vincent Delie discusses the role of data science, tech transformation and AI capabilities in supporting...

Oregon adopts tax credit to spur de novo bank formation

Oregon adopts tax credit to spur de novo bank formation

Community Banking
April 29, 2026

Oregon has adopted a new tax incentive in an effort to end a nearly two-decade drought in de novo bank formation in the state, according to the Oregon Bankers Association. It is the second state to adopt such...

Digital Account Opening: Think Outside the Box for Maximum Business Impact

Digital Account Opening: Think Outside the Box for Maximum Business Impact

Community Banking
April 29, 2026

SPONSORED CONTENT FROM JACK HENRY For budget-conscious, resource‑strained community banks, adopting a modern digital account opening platform isn’t just a tech upgrade —it’s a strategic imperative. To secure internal buy‑in, leaders must clearly articulate the operational, financial, and...

ABA Chair Kelly discusses growing fraud threat, need for banks of all sizes

ABA Chair Kelly discusses growing fraud threat, need for banks of all sizes

Community Banking
April 28, 2026

ABA Chair Kenneth Kelly appeared on Bloomberg TV to discuss the banking industry’s fight against fraud and the need for a diverse bank sector to support the various facets of the U.S. economy.

CPFB report claims health savings accounts have ‘hidden costs’

Report: Health savings accounts continued to grow in 2025

Human Resources
April 28, 2026

Health savings accounts held nearly $174 billion across 41.7 million accounts by the end of 2025, with total assets rising 19% year over year and the number of accounts growing 6%, according to a new report by HSA...

NEWSBYTES

ABA, state bankers associations urge OCC to close yield loopholes in stablecoin rule

May 1, 2026

ISM: Manufacturing sector expanded in April

May 1, 2026

Bowman: AI evolution requires flexible response from bank regulators

May 1, 2026

SPONSORED CONTENT

Credit Memos at the Convergence Point

Credit Memos at the Convergence Point

May 1, 2026
Digital Account Opening: Think Outside the Box for Maximum Business Impact

Digital Account Opening: Think Outside the Box for Maximum Business Impact

April 29, 2026
Why Your Systems Keep Slowing Down — and What to Do About It

Why Your Systems Keep Slowing Down — and What to Do About It

April 21, 2026
Planning Your 2026 Budget? Allocate Resources to Support Growth and Retention Goals

How leading banks are enhancing customer engagement through financial data insights

April 10, 2026

PODCASTS

Podcast: Tech transformation and AI to power bank growth

April 29, 2026

Podcast: ABA’s ecosystem strategy to tackle fraud

April 22, 2026

Podcast: Capitalizing on opportunities to serve high-net-worth clients

April 9, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.