ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home Mortgage

Mortgage Lending Study Reinforces Importance of Personal Contact

April 9, 2019
Reading Time: 1 min read

The human touch continues to be a driver of mortgage borrower satisfaction, according to PwC’s home lending experience study released today. Nearly three-fifths of home buyers seek advice from lenders, PwC found in its interviews with 1,500 recent and prospective buyers. “The lender that prepares for and welcomes this early conversation is the lender that is most likely to position itself as the trusted adviser for the end-to-end home buying process.” Such advice can include saving for a down payment or setting a purchase budget.

About half of the survey respondents received check-in or follow-up calls from their lenders. Of those who did get a call, 52% said they would be “very likely to use the same lender again for their next loan,” PwC found. The same was true for just 23% of borrowers who had not received a follow-up call. Closings continued to be dominated by an in-person experience, with a majority of buyers signing closing documents and paying costs in-person.

The report also included data about the number of mortgage shoppers (42%) open to seeing large technology firms enter the real estate lending business and the growing number of borrowers who would use a voice assistant like Amazon’s Alexa as part of the home buying process.

ADVERTISEMENT
Tags: Real estate lending
ShareTweetPin

Related Posts

Sanctions Compliance Pitfalls for Banks

How one bank’s ‘stop and think’ message slashed customer fraud losses

Compliance and Risk
May 20, 2025

What constitutes effective fraud prevention strategy? One path to success is a larger, strategic program.

Senate Democrats seek proposals for regulatory changes following recent bank closures

Senate votes to advance stablecoin bill

Newsbytes
May 19, 2025

A bill to create a regulatory framework for payment stablecoins cleared a key procedural hurdle after several Democrats joined Republicans in voting to advance the legislation.

ABA, BPI seek transparency around Fed stress tests

ABA, associations urge flexibility in large bank stress test changes

Compliance and Risk
May 19, 2025

ABA joined three financial sector associations in urging the Federal Reserve for a more flexible compliance deadline for proposed changes in the stress capital buffer requirement for large banks.

Banking sector, regulators announce joint effort to address AI risks

FS-ISAC releases annual report on financial sector cyber threats

Cybersecurity
May 19, 2025

The financial sector is scrambling to keep up with the heightened risks posed by cyber threats through increasing investment in fraud prevention and strengthening third-party risk management, according to a new report by FS-ISAC.

FDIC: Number of unbanked households drops to new low

Kansas City Fed economist: Bank On may have reduced unbanked rates

Community Banking
May 19, 2025

An increase in the number of financial institutions offering Bank On-certified accounts may have contributed to the decline in unbanked households by lowering barriers to account ownership, according to new research.

Bank marketers double down on AI

Bank marketers double down on AI

Retail and Marketing
May 19, 2025

Bank marketers will continue to test the AI waters and find efficiencies and scale.

NEWSBYTES

Senate votes to advance stablecoin bill

May 19, 2025

ABA, associations urge flexibility in large bank stress test changes

May 19, 2025

FS-ISAC releases annual report on financial sector cyber threats

May 19, 2025

SPONSORED CONTENT

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025
Six Payments Trends Driving the Future of Transactions

Six Payments Trends Driving the Future of Transactions

March 15, 2025
AI for Banks: A Starter Guide for Community and Regional Institutions

AI for Banks: A Starter Guide for Community and Regional Institutions

March 1, 2025

PODCASTS

Podcast: Accelerating banking for quick-service restaurants

May 8, 2025

How a Georgia community bank supports government-guaranteed lending nationwide

May 1, 2025

Podcast: Quantum computing’s shakeup in payments, cybersecurity

April 24, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.