Boosting Your Brand

Podcast Interview with Hunter Young

If you could transform bank marketing for the better—not just at your bank, but at every bank—what are the changes you would recommend? To get the perspective of someone who’s looked at the question from both inside and outside the bank, ABA SVP Shelly Loftin tracked down Mabus Agency’s Hunter Young at the ABA Bank Marketing Conference in Baltimore. Hunter is a career bank marketer who moved to the agency side nearly two years ago.

When you’re in the bank’s trenches, it’s hard to stay focused on the fundamentals. “There are a lot of political challenges,” Hunter says. “You’re navigating so many different people and projects.” It becomes easy to lose sight of the core elements of marketing: data, good branding, simple segmentation and creative messaging.

Hunter’s advice: Don’t be afraid to pursue content. But it must have a purpose. It must be on brand. “We’re at a crossroads now, similar to where we were maybe five to 10 years ago with social. We’re at that same place with content now. We all know we’ve got to do it.”

Listen in to learn more and find out the first thing Hunter would do to improve 3,000-4,000 community bank brands across the country.

If you can’t see the audio player above, click here to listen to Shelly Loftin’s interview with Hunter Young.

The interview was recorded at the 2018 ABA Bank Marketing Conference in Baltimore.