It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Browsing: Content marketing
Adding a blog to your bank’s website is a relatively easy and cost-effective way to up your content marketing game and generate more inbound leads to your website.
Through a TV news partnership, one state bankers association is raising public awareness about what banks do, the safety they provide and the support they give their communities.
Making a few tweaks to the way you format your content, write your blog title or finalize your word count can make a significant impact.
To ensure your bank’s web content actually grabs readers’ attention understand these three strategic elements.
Minnwest Bank’s latest content campaign demonstrates how stories can be used to build a brand—and long-term relationships.