The year 2020 was like no other, but 2021 presents its own set of unique challenges for bank marketers.
Browsing: Content marketing
With the proper organization of your team’s content creation efforts, you can make it easier for everybody involved in the long and winding creative process to stay informed and efficient.
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
Even as media consumption changes and delivery tactics become more sophisticated, providing value will always be the winner
With proper documentation, solid process and a clear set of best practices, legal review can look less like a hurdle to cross and more like a valuable means to improving content you’re creating for your bank
Committing to smart, emerging digital content channels means you’ll be right there ready with your marketing as consumer habits change.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Adding a blog to your bank’s website is a relatively easy and cost-effective way to up your content marketing game and generate more inbound leads to your website.
Through a TV news partnership, one state bankers association is raising public awareness about what banks do, the safety they provide and the support they give their communities.