Data Driven Creativity

A Marketing Money Podcast

What do sports talk, lifestyle brands and Mad Men have in common with bank marketing? For one thing, they’re all areas of expertise for this week’s guest, Drew “Rex” Grossman, associate creative director at Mabus Agency. For another thing, they all lead back to the essential question of how to balance data-driven work with the power of creativity.

Listen in as John Oxford of Renasant Bank and Josh Mabus of Mabus Agency find out how Drew’s experiences with the Atlanta Hawks, New Balance as well as several financial institutions have led to insights about data-driven creativity. But only after they make him clarify that he’s not the former Chicago Bears quarterback.

Tune in for bank marketing advice and more on the latest Marketing Money Podcast.