2017 Bank Marketing Conference Preview

September 22, 2017

Reading Time: 1 min read

ABA wrote to the Department of Labor today requesting a 105-day extension on the comment period for the DOL’s proposed revisions to Form 5500 (Annual Return/Report of Employee Benefit Plan) that must be filed by all private-sector employers under the Employee Retirement Income Security Act and the Internal Revenue Code.

ABA honors five banks with national bank marketing awards

Newsbytes

September 24, 2026

ABA recognized five banks for outstanding marketing initiatives during the 2026 ABA Bank Marketing Conference in Austin, Texas.

The state of bank marketing budgets and staffing in 2026

Retail and Marketing

September 22, 2026

Digital advertising, search engine marketing and optimization, email and social media remain the highest-rated channels for return.

Survey finds many bank customers use gen AI, but don’t trust it

Newsbytes

September 1, 2026

Deloitte survey finds that while most bank customers use generative AI to research bank products, they hesitate to share personal info with the technology or trust its recommendations.

Bank marketing’s essential role in successful branch expansion

Retail and Marketing

August 31, 2026

Banks have opened more than 1,000 new branches annually over the last three years. This new branching boom presents a great brand and marketing opportunity.

FTC seeks to enforce business disclosure of personalized pricing

Compliance and Risk

August 26, 2026

Businesses that fail to disclose that they use consumer data to set personalized prices for goods or services are likely engaging in deception or unfairness and can expect the Federal Trade Commission to pursue enforcement actions, according to...