ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Mortgage

ABA Survey: Majority of Americans Prefer to Apply for Mortgages In Person

June 21, 2017
Reading Time: 1 min read

The majority of American consumers across all age groups — 60 percent — say they still prefer to apply in person for a mortgage loan rather than online, according to a new study by the American Bankers Association.  Seventeen percent said they would prefer to apply for a mortgage online, while 23 percent were unsure. 

“Banks invest billions of dollars to offer their customers the latest technology,” said ABA EVP Bob Davis. “But at the end of the day, nothing compares to sitting across the table, face-to-face with a banker when you’re making the single most important investment of your life.” While most preferred an in-person application, 61 percent said they consider mobile or online services very important for obtaining a mortgage or making payments.

The survey also explored factors holding consumers back from buying a home. Half of all respondents said that down payment funds and homeownership fees such as property tax and maintenance costs were barriers to homeownership. Just over 20 percent of all respondents said that student debt was a factor. Among consumers aged 18-29 years, that figure was even higher — 39 percent of that particular cohort said that student debt was keeping them from obtaining a mortgage.

Compared to other aspects of the home buying process, consumers say they are least confident in their personal knowledge of the mortgage process; just 34 percent considered their knowledge to be above average or excellent.

Tags: Consumer lendingSurveys
ShareTweetPin

Author

Monica C. Meinert

Monica C. Meinert

Monica C. Meinert is a senior editor at the ABA Banking Journal and VP for executive communications at the American Bankers Association.

Related Posts

ABA DataBank: Home purchase cancellations near record highs

ABA DataBank: Home purchase cancellations near record highs

Economy
October 23, 2026

Home purchase cancellations rose to 14.5% of pending sales in September, the highest rate on record outside the early months of the pandemic.

Consumer Sentiment declined in April

Final: Consumer sentiment decreased slightly in October

Economy
October 23, 2026

Consumer sentiment decreased 0.2% month-over-month in October to 48, and was down 10.4% from one year ago, according to final results of the University of Michigan Surveys of Consumers.

ABA, associations thank lawmakers in four states for supporting economic growth

ABA, associations thank lawmakers in four states for supporting economic growth

Newsbytes
October 23, 2026

ABA joined state bankers associations in Illinois, Texas, California and Missouri in debuting ads thanking House lawmakers in each for supporting policies that help families and small businesses.

Mortgage rates continue drop 

Mortgage rates dip after seven weeks of gains

Economy
October 22, 2026

The 15-year fixed-rate mortgage also declined, to 6.68% from 6.71% last week, compared with 5.44% one year ago.

ABA’s mortgage advocacy update: Oct. 30

ABA to livestream portions of annual convention general sessions

Newsbytes
October 22, 2026

The convention will open with remarks from ABA President and CEO Rob Nichols, who will outline  the association’s priorities for the year ahead and look ahead to the midterm election

CISA, federal agencies issue advisory on Iran-related cyberattacks

FinCEN investigating Greek bank for alleged Iranian ties

Compliance and Risk
October 22, 2026

The Treasury Department announced that the Financial Crimes Enforcement Network is investigating a Greek bank for alleged ties to Iran.

NEWSBYTES

ABA DataBank: Home purchase cancellations near record highs

October 23, 2026

Final: Consumer sentiment decreased slightly in October

October 23, 2026

ABA, associations thank lawmakers in four states for supporting economic growth

October 23, 2026

SPONSORED CONTENT

The Shift from Demographic Marketing

The Shift from Demographic Marketing

October 1, 2026
Meeting Ag Lending Goals Without Going It Alone

Meeting Ag Lending Goals Without Going It Alone

October 1, 2026
Beyond the Portfolio: The Wealth Manager’s New Role in a Multigenerational World

Beyond the Portfolio: The Wealth Manager’s New Role in a Multigenerational World

September 17, 2026
Banking Technology at a Strategic Crossroads

Banking Technology at a Strategic Crossroads

September 8, 2026

PODCASTS

Podcast: Proactively managing the core provider relationship

October 22, 2026

Podcast: How community banks can keep farmers farming in turbulent times

October 14, 2026

Podcast: The birth of American money and how it triggered a revolution

October 8, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.