ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
Home Mortgage

ABA Survey: Majority of Americans Prefer to Apply for Mortgages In Person

June 21, 2017
Reading Time: 1 min read

The majority of American consumers across all age groups — 60 percent — say they still prefer to apply in person for a mortgage loan rather than online, according to a new study by the American Bankers Association.  Seventeen percent said they would prefer to apply for a mortgage online, while 23 percent were unsure. 

“Banks invest billions of dollars to offer their customers the latest technology,” said ABA EVP Bob Davis. “But at the end of the day, nothing compares to sitting across the table, face-to-face with a banker when you’re making the single most important investment of your life.” While most preferred an in-person application, 61 percent said they consider mobile or online services very important for obtaining a mortgage or making payments.

The survey also explored factors holding consumers back from buying a home. Half of all respondents said that down payment funds and homeownership fees such as property tax and maintenance costs were barriers to homeownership. Just over 20 percent of all respondents said that student debt was a factor. Among consumers aged 18-29 years, that figure was even higher — 39 percent of that particular cohort said that student debt was keeping them from obtaining a mortgage.

Compared to other aspects of the home buying process, consumers say they are least confident in their personal knowledge of the mortgage process; just 34 percent considered their knowledge to be above average or excellent.

Tags: Consumer lendingSurveys
ShareTweetPin

Author

Monica C. Meinert

Monica C. Meinert

Monica C. Meinert is a senior editor at the ABA Banking Journal and VP for executive communications at the American Bankers Association.

Related Posts

Mortgage rates fall

Mortgage rates climb

Economy
October 1, 2026

The rate for a 30-year fixed-rate mortgage was 7.28% this week. The rate for a 15-year fixed-rate mortgage was 6.6%.

Financial Stability Board releases 2025 G-SIB list

OCC: Bank trading revenue $21.6B in Q2 2026

Economy
October 1, 2026

Q2 trading revenue was $5.3 billion, or 32.5%, more than in the previous quarter and $5.1 billion, or 30.6%, more than a year earlier.

ABA’s Nichols announces #BanksNeverAskThat, #PracticeSafeChecks relaunch on CNBC

ABA’s Nichols announces #BanksNeverAskThat, #PracticeSafeChecks relaunch on CNBC

Compliance and Risk
October 1, 2026

With artificial intelligence supercharging scams, ABA is relaunching its largest consumer-facing campaigns to educate the public on how to protect themselves and the role banks play in fighting fraud, ABA President and CEO Rob Nichols announced during an...

Justice Department announces indictments in alleged nationwide ATM jackpotting scheme

OFAC issues sanctions tied to ATM jackpotting crimes

Compliance and Risk
September 30, 2026

OFAC imposed sanctions on 10 targets with alleged ties to the Tren de Aragua transnational criminal organization for its role in organizing a series of ATM jackpotting thefts across the U.S., orchestrated in part by one of the...

ABA to FCC: Protect critical calls to bank customers

FCC votes to revise ‘revoke all’ rule and ‘provided number’ condition

Compliance and Risk
September 30, 2026

The FCC voted to revise the “revoke all” rule and “provided number” condition, both of which have made it more difficult for banks to communicate by phone and text message with their customers. ABA has long called for...

Reid to lead Freddie Mac

Fannie Mae, Freddie Mac announce ABA-backed UAD 3.6 policy exceptions

Mortgage
September 30, 2026

Freddie Mac and Fannie Mae announced that they are providing a temporary policy exception for lenders that cannot meet the Uniform Appraisal Dataset, or UAD, 3.6 mandatory implementation deadline of Nov. 2. The announcement was made in coordination...

NEWSBYTES

Mortgage rates climb

October 1, 2026

OCC: Bank trading revenue $21.6B in Q2 2026

October 1, 2026

ABA’s Nichols announces #BanksNeverAskThat, #PracticeSafeChecks relaunch on CNBC

October 1, 2026

SPONSORED CONTENT

The Shift from Demographic Marketing

The Shift from Demographic Marketing

October 1, 2026
Meeting Ag Lending Goals Without Going It Alone

Meeting Ag Lending Goals Without Going It Alone

October 1, 2026
Beyond the Portfolio: The Wealth Manager’s New Role in a Multigenerational World

Beyond the Portfolio: The Wealth Manager’s New Role in a Multigenerational World

September 17, 2026
Banking Technology at a Strategic Crossroads

Banking Technology at a Strategic Crossroads

September 8, 2026

PODCASTS

Podcast: Creating seamless customer experiences

September 30, 2026

Podcast: Telling a different kind of story about community banks

September 28, 2026

Podcast: Making the jump from a high performer to a high-performing leader

September 16, 2026

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2026 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2026 American Bankers Association. All rights reserved.