ABA Launches New Bank Marketing Website

As the ABA Marketing and Retail Conference in Denver kicked off yesterday, ABA unveiled ABABankMarketing.com, a new online resource for bank marketing professionals. The site covers bank marketing trends and insights and includes news, interactive discussions, multimedia features and other information on ABA’s related education and training for bank marketers and retail bankers.

“Marketing and branding for financial services have become strategic level issues that play a key role in dictating an organization’s relevance in the market, as well as its long-term success,” said ABA EVP Jim Edrington.

Also relaunching with ABABankMarketing.com is the ABA Bank Marketing School, which offers a new one-year program on strategic marketing for financial institutions, as well as preparation for the Certified Financial Marketing Professional certification.