Luxury Hotel Exec Offers Customer Service Tips for Bankers

The July/August issue of ABA Bank Marketing and Sales, now available online for subscribers, features a cover story by a senior executive at Ritz-Carlton on what bankers can learn from a luxury hospitality brand about providing legendary customer service. Her tips include prioritizing human relationships, avoiding autopilot practices and empowering front-line employees.

Other articles in this issue include tips for measuring customer loyalty, holding an ad agency accountable for results, surviving reinvention at a bank and the importance of mobile-friendly websites.