Banks turn to college athletes for marketing wins
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Browsing: TV advertising
College athletes starring in bank marketing: NIL rule changes mean new opportunities
Banks are looking to leverage the growing name, image and likeness universe.
Embracing the Art of Marketing
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
Changing Media Viewing Habits Will Be Just the Beginning
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
For Banks, TV Remains a Powerful Messaging Option
But how will that role be defined during this strange time?
Holidays, Hardware Stores and Bank Marketing
An ad created by a locally owned hardware store in Wales turned into a viral sensation. Watch the ad and learn why bankers my be hard pressed to duplicate its success.
Michigan Bankers, Local Newsrooms Work Together to Promote Banking
Through a TV news partnership, one state bankers association is raising public awareness about what banks do, the safety they provide and the support they give their communities.
Is Television Still King?
By Amanda Wilmarth
How to Use TV Attention Data to Increase ROI
By Tristan Webster
Eastern Bank YouTube Videos
By Walt Albro