Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated.
Browsing: TV advertising
Not just March madness: Rule changes bring new opportunities to connect to customers and new audiences via multiple sports
Banks are looking to leverage the growing name, image and likeness universe.
Banks can set themselves apart with bold creativity that sometimes falls outside the raw data.
Marketers can lead the way through these challenging and rapidly changing times by showing empathy and helping banks better tell their own stories.
But how will that role be defined during this strange time?
An ad created by a locally owned hardware store in Wales turned into a viral sensation. Watch the ad and learn why bankers my be hard pressed to duplicate its success.
Through a TV news partnership, one state bankers association is raising public awareness about what banks do, the safety they provide and the support they give their communities.