Using data and analytics to improve marketing effectiveness
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
Exploring market data allows the crafting of data-driven, intelligent campaigns that are specifically designed to target a certain group of customers.
Revolving credit products such as credit cards and lines of credit are the most widely used borrowing tool by small-to-midsize businesses, with rewards credit cards used by more than half of such businesses, according to a new survey of SMB executives by U.S. Bank and PYMNTS Intelligence.
ABA Banking Journal’s annual analyses target important issues across multiple topics.
“When we’re able to take banking to them, at a place where they already have trust with their employer, that’s a bridge,” says Jennifer Huffman of Atlantic Union Bank’s workplace banking product. “From there we’re able to grow that relationship.”
Another indication of significant challenges ahead is the 888-page final rule’s frequent use of a version of the term “reasonably designed procedures”—175 times.
The CFPB released a long-awaited final rule implementing Section 1071 of the Dodd-Frank Act, which requires the collection and reporting of credit application data for small businesses, including women-owned and minority-owned small businesses.
The federal banking agencies today released 2021 Community Reinvestment Act data on small business, small farm and community development lending.
CFPB Director Rohit Chopra acknowledged concerns raised by ABA and others that the rule could have an outsized effect on smaller institutions and could affect the supply of credit to the nation’s small businesses.
Small businesses are looking to banks for help as the economy weakens but don’t always feel they are receiving an exceptional experience, according to a new survey by J.D. Power.
As households and businesses face a possible recession, decades-high inflation levels and other economic challenges, a broad coalition of trade groups—including ABA—representing a wide range of industries urged lawmakers to reject policy proposals that would raise taxes on small, individually and family-owned businesses.