Six Ways to Make Your Financial Product Pages Stand Out
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
Browsing: SEO
How To Dive Into Digital Marketing
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
Meet BERT: Google’s Latest Algorithm Update
In its latest major algorithm update, Google officially introduced the world to BERT and now takes into account the nuances of natural language.
Your Website: It’s Not the ‘Field of Dreams’
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
Keywords: Phrase Match and Broad Match Modifiers
Keywords have long been the focus of digital marketers, as they’re seen as the key (get it?) to getting in front of the right audience for each product. Google trained us to think this way, so it’s no surprise the folks at Google have been slowly making our job easier—and harder.
What’s a Blog Without an SEO Strategy?
Following SEO best practices—and publishing a blog—should drive more traffic to your website. There are several things to keep in mind when developing SEO-friendly blog content. Here’s where to start.
Controlling Your Digital Content
Podcast Interview with Kristin Brandt
Digital Marketing Trends for Your 2019 Budget
By Emma Fitzpatrick
Are You Paying Enough Attention to SEO?
By Joseph Lowe
Is Less Really More for Your Bank Website?
By Brian Reilly