The most recent algorithm announcement introduces a heavier emphasis on providing a great user experience.
Is it still better to have your own uniquely branded checking account? And if you think bank names are similar, hold my free toaster.
Ensuring your bank shows up in Google’s search results more often—and closer to the top.
Campaigns are more effective when they are not just driving eyeballs but encouraging action.
Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
It can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing. There are myriad choices, many with confusing acronyms. How do all these pieces fit together—or do they? And where do you start?
In its latest major algorithm update, Google officially introduced the world to BERT and now takes into account the nuances of natural language.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
Keywords have long been the focus of digital marketers, as they’re seen as the key (get it?) to getting in front of the right audience for each product. Google trained us to think this way, so it’s no surprise the folks at Google have been slowly making our job easier—and harder.