Even if your bank’s website is in dire need of a redesign, now is not the time. But a few key changes will go a long way to improving your site for both you and your customers.
When it comes to product page content, your site needs to provide an experience designed to educate your audience.
In its latest major algorithm update, Google officially introduced the world to BERT and now takes into account the nuances of natural language.
Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
Following SEO best practices—and publishing a blog—should drive more traffic to your website. There are several things to keep in mind when developing SEO-friendly blog content. Here’s where to start.