Some banks remain hesitant to invest heavily in developing and driving traffic to their website. Think of it this way: you wouldn’t build a new branch and then decide not to put up a sign. Likewise, your website needs a signpost (or two) and directions to help potential customers find it.
Following SEO best practices—and publishing a blog—should drive more traffic to your website. There are several things to keep in mind when developing SEO-friendly blog content. Here’s where to start.