The American Bankers Association yesterday announced the winners of the third annual ABA Bank Marketing Video Awards during the Bank Marketing Conference in Baltimore. Taking home the “Best in Show” award was the Bank of Elk River in Elk River, Minn., which won for a video (pictured) spotlighting how a family collaborated with the bank to build their dream home. The video received the highest score combining judges’ points and public votes out of nearly 400 entries by banks of all sizes, and was also the winner in the category for banks with less than $500 million in assets.
Also recognized as winners in individual asset categories were Cornerstone Bank, Parshall, N.D..; Norway Savings Bank, Norway, Maine; and UMB Financial Corporation, Kansas City, Mo. “Video marketing has proven to be a powerful way to boost conversations and build relationships with consumers,” said ABA Chief Member Engagement Officer Jim Edrington. “Bank marketers excel in this discipline, and this year’s winners continued the trend of raising the bar even higher.”
