Marketing Money Podcast: Are we human, or are we ChatGPT?
Considering the potential impact of almost-human chat tools in your bank marketing.
Browsing: Customer service
A smart investment: Extending ESG values to customer service
With the right training and tools, contact centers can be a central element of a bank’s strategy to affirm its commitment to ESG and build customer loyalty and trust.
Trades to CFPB: Banks provide superior customer service
The American Bankers Association joined the Consumer Bankers Association and Bank Policy Institute in asserting that banks provide superior customer service through a variety of channels and tools—including branches, online, mobile applications and telephone—in a comment letter submitted today.
CFPB seeks feedback on consumers’ ability to obtain information from large institutions
The CFPB is seeking public feedback “related to relationship banking and how consumers can assert the right to obtain timely responses to requests for information about their accounts from banks and credit unions with more than $10 billion in assets, as well as from their affiliates,” according to a request for information issued today.
How banks can effectively use two-way texting
Rather than simply talking TO your customers with one-way SMS, banks benefit when they open up the conversation to talk WITH them.
How Segmentation Drives Effective Marketing Strategy for Banks
Targeted marketing strategies have the potential to achieve big success in customer retention and acquisition.
Beyond the Bots: Supporting Your Front-line Teams with Interactive Communications
Customers and the teams servicing them must have the ability to respond quickly with the right information.
Maintaining Connections to Bank Customers Through the Pandemic and Beyond
Two Wisconsin banks take extra steps to adjust their branch services.
Tech Solutions Can Help Banks Manage Holiday Customer Needs
Mixing automation technology with useful data and smart communication encourages seamless connections that solve problems during a busy season.
Human Customer Support in the Digital Age: The Challenge to Adapt
Banks are balancing the need to provide help with their digital tools while continuing to deliver traditional banking customer service.