Tag: Customer relationship management

Shifting consumer behavior and increased competition redefine what it means for banks, but the payoff can be great.

Common myths and misperceptions might confuse about what to expect and misdirect investment and efforts.

This is further evidence that the necessary skills of a bank marketer now include a wider range of abililities.

The imperative to transform banks into trusted advisors, improving the client experience and driving sustainable growth.

What's new with Small Business Administration lending this year, and how can bankers maximize the value of the SBA loan ...

Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.

Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...

Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.

It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.

For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.