Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Browsing: Customer relationship management
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain seamless, end-to-end value creation.
How to Hyper-Segment Your Customer Communications without Losing Control
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Personalized Marketing? Not Without Email
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
To Expand Your Reach, Think Hyper-Personal
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
Your Bank Marketing May Need to Start Shifting Right Now
How your bank approaches the challenge of staying digital-forward and human-centric at the same time may determine the banking winners and losers in a post-COVID economy.
Making Relationships Pay
Relationships fuel profitability, especially in a persistently difficult rate environment.
Podcast: The Emotional Roots of Relationship Banking
Micah Bartlett’s views on “relationship banking” are formed by a fundamental insight: most people have a fraught emotional relationship with money.
A Little Country Hospitality
By Marilyn Kennedy Melia