Bank marketing technology reaches a tipping point
This is further evidence that the necessary skills of a bank marketer now include a wider range of abililities.
Tag: Customer relationship management
Four questions to determine what is truly a relationship bank
The imperative to transform banks into trusted advisors, improving the client experience and driving sustainable growth.
Podcast: Maximizing business, client value from SBA loan programs
What's new with Small Business Administration lending this year, and how can bankers maximize the value of the SBA loan ...
Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Culture is king: Three cultural barriers to becoming a data-first bank
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain ...
How to Hyper-Segment Your Customer Communications without Losing Control
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Personalized Marketing? Not Without Email
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
Driven by Data
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
To Expand Your Reach, Think Hyper-Personal
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
Your Bank Marketing May Need to Start Shifting Right Now
How your bank approaches the challenge of staying digital-forward and human-centric at the same time may determine the banking winners ...
