Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
Browsing: Customer relationship management
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
How your bank approaches the challenge of staying digital-forward and human-centric at the same time may determine the banking winners and losers in a post-COVID economy.
Relationships fuel profitability, especially in a persistently difficult rate environment.
Micah Bartlett’s views on “relationship banking” are formed by a fundamental insight: most people have a fraught emotional relationship with money.