
Four data must-haves to help banks drive engaged loyalty
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Banks turn passively loyal customers into brand advocates by investing in the proper data foundation to personalize the customer experience.
Many banks focus on adopting the latest data platform or pushing a leading-edge application feature—without building the culture to sustain seamless, end-to-end value creation.
Avoiding a descent into content chaos is paramount. The way forward is to adopt a modular approach to content management.
It is easy to get overwhelmed by all the possibilities, but the key is to start with a plan.
For Bernard Tynes, realizing the power of marketing takes the perfect combination of gut feeling and hard information.
People expect to be treated individually and in a way that aligns with their values—in every business relationship.
How your bank approaches the challenge of staying digital-forward and human-centric at the same time may determine the banking winners and losers in a post-COVID economy.
Relationships fuel profitability, especially in a persistently difficult rate environment.
Micah Bartlett’s views on “relationship banking” are formed by a fundamental insight: most people have a fraught emotional relationship with money.
By Marilyn Kennedy Melia