Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
Browsing: Click metrics
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
To ensure your bank’s web content actually grabs readers’ attention understand these three strategic elements.