Using the right metrics to make the most of social selling at your bank
Strategically executing a smart social selling strategy is essential to converting more customers.
Browsing: Click metrics
3 Questions to Ask When Measuring Social Return
Social selling—the practice of employees sharing branded bank content with their social networks—is an incredibly cost-effective marketing tool when compared to traditional advertising efforts.
Connecting Social Clicks to Dollars
If the primary goal of the social media program is community goodwill and brand awareness, success can be fairly measured on how many people respond positively and like and share your content.
3 Ways Banks Can Measure Social Media Success
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
How to Push Your Content to the Next Level
To ensure your bank’s web content actually grabs readers’ attention understand these three strategic elements.
Pivot from Organic Reach on Social
By Emma Fitzpatrick
Prove Marketing ROI with These Metrics
By Meg Goodman
5 Crucial Email Testing Steps
By Meg Goodman
Email Marketing: ROI Doesn’t Matter
By Chad White