Browsing: Branding

Retail and Marketing The Four Ps of Brand

Banks cannot exist without customers, so why do we make branding all about “me, me, me”? Everywhere you look there’s a bank brand talking about how awesome it is. Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.

Retail and Marketing The Incredible Bank Journey

Find out how a community bank based in Wausau, Wisc. became a top SBA lender, a niche expert in high-end motorhome lending and a national online presence and with a 10% annual growth rate—and became “Incredible” along the way.

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