Branching Out with a Branchless Bank
Insights from bankers and industry experts on launching a successful digital-only subsidiary.
Insights from bankers and industry experts on launching a successful digital-only subsidiary.
A conversation with Tim Marshall, president and CEO of the Bank of Ann Arbor.
These three social media strategies—and the metrics that accompany them—are some of the most valuable for financial institutions.
As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows.
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. Is your bank among them? Can you do something about that?
Just like the Marine Corps or a corps de ballet, people in an elite, high performance bank are in step. They have solidarity of purpose and movement. And working together, their brand is nearly impossible to defeat.
Banks cannot exist without customers, so why do we make branding all about “me, me, me”? Everywhere you look there’s a bank brand talking about how awesome it is. Whether it’s customer service, technology or some other ostensibly unique angle, at its worst, bank branding focuses on everything but the customers. We must flip the script to survive.
These seven steps at the start of an M&A process will go a long way toward creating the best customer experience and optimizing the deal.
Find out how a community bank based in Wausau, Wisc. became a top SBA lender, a niche expert in high-end motorhome lending and a national online presence and with a 10% annual growth rate—and became “Incredible” along the way.
In this Marketing Money podcast, hear insights on how to make your bank’s messaging rise above the commonplace.