Rebranding and Changing Your Name

A Marketing Money Podcast

Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. Is your bank among them? Can you do something about that?

This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency talk rebranding—and ask the question: If you’re going to change your name, why not go for something totally different from your competitors?

Tune in to this week’s Marketing Money Podcast.