For bank marketers, the real job is not just launching ads — it’s influencing the people who say yes to them. In this episode, Josh and John talk leadership, compliance and why being strategic inside the bank matters just as much as what marketers put out into the world.
John Oxford, director of marketing at Renasant Bank, and Josh Mabus, president of the Mabus Agency, co-host the Marketing Money Podcast.
The FCC issued a final rule that requires voice service providers to provide more timely updated information to the Robocall Mitigation Database and provides increased penalties for non-compliance. The rule is effective Feb. 5.
Driving skyrocketing losses is significant increases in scams totalling $100,000 or more.
The FCC issued an order extending the effective date of the “revoke all” rule from April 11, 2026, to Jan. 31, 2027. Under the revoke all rule, a bank or other business is required to treat a consumer’s...
Embracing these trends as strategic imperatives position marketers to drive growth and build lasting relationships in an increasingly competitive market.
Eleven new sample documents were released, covering franchise sales and loan pools, including purchase and assumption agreements, confidentiality agreements and financing terms.
While the digital shift is well underway, key hurdles remain related to system integration and broader digital asset acceptance.
