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Home Newsbytes

Poll: Americans largely positive about digital banking options

May 9, 2023
Reading Time: 1 min read
Most consumers stick to traditional banking over digital alternatives

Americans are slightly more likely to trust physical banks over digital banks, although they have largely embraced virtual banking options, according to a new survey commissioned by UserTesting. The firm polled bank customers in the U.S., U.K. and Australia and found Americans were the most likely to trust digital banking. Thirty-three percent of U.S. respondents said they put more trust in physical banking compared to 29% who preferred digital banks. However, 67% of American respondents said they trust digital wallets and mobile banking apps, with the percentages highest among Gen Z and millennials and lowest among baby boomers.

The survey also found that 79% of American digital bank users wished their banks offered some of the same perks as physical banks, with 43% wanting the ability to talk to humans for customer support. Still, 55% of American respondents said they have not actually spoken with a bank teller face to face in the past two weeks.

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