ABA Banking Journal
No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
SUBSCRIBE
ABA Banking Journal
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive
No Result
View All Result
No Result
View All Result
ADVERTISEMENT
Home Sponsored Content

Learn how to predict branch bank success in a digital-first world

May 5, 2022
Reading Time: 3 mins read

SPONSORED CONTENT PRESENTED BY KOREM

In 2020, the world changed. The digital transformation journey that banks were undertaking accelerated as businesses and customers alike navigated the most efficient way to manage their money during the pandemic. Two years later, retail banking has become more mobile in a “digital first” world. However, branch banking still provides an essential, physical presence for loyal account holders providing services customized to each location.

What if you could learn more about who interacts with your branch banks, when they visit, and for which services. What if you could identify the audience segment by age, income, and other variables that would allow you to target directly to them on a more personalized level? And, what if you knew how often they visit and how much is transacted?

In this webinar, you will learn how:

  • Location-based data supports a hyper-local view of branch success
  • Trade areas are defined by correlating high-fidelity, daily auto or pedestrian traffic
  • Using geospatial data supports audience segmentation and brand awareness


Webinar Narrative
At Korem, we understand how geospatial technology adds a unique perspective that is sometimes missed by other business applications. With banking becoming more mobile and shifting to a younger, more tech-savvy cohort, banks are challenged to sign new accounts and maintain the correct balance of physical branch locations.New fintech players have redefined what a personalized customer experience looks like between a consumer and their bank. Mobile apps are interacting directly with these new account holders. But the physical presence of branch banks provides both the services that cannot be conducted with a mobile app, as well as a hub for the brand. In this webinar, we’ll focus on the insights provided by high-fidelity traffic data that is a predictive element for transactions and revenue at branch banks.

Speakers

Joe Francica, Senior Director Geospatial Strategy at Korem
Joe is recognized as an influential geospatial technologist and has been a leading advocate of location intelligence for over 35 years. During his career, he has worked in private companies, start-ups and government organizations, on the applications of geographic information to commercial business challenges. Joe founded and chaired the Location Intelligence Conference in the U.S. and Brazi, and has published over 500 technical articles, blogs and podcasts on location technology. He holds degrees from Rutgers, Dartmouth and Southern Methodist University.

Jean-Sébastien Turcotte, Vice President at Korem
Jean-Sebastien has more than 20 years of experience in information technologies, mainly within the business intelligence and geospatial domains. As VP of U.S. Region at Korem, Jean-Sebastien is responsible for pursuing initiatives aimed at extending Korem’s positioning to become a leading North American geospatial data and software reseller and integrator of geospatial systems. Thanks to his involvement with important clients from the telecom industry, insurance, banking and retail. Jean-Sebastien has gained solid experience in the deployment of major projects involving dashboard integration and geospatial analytics.

Scott DiGiacinto, Sr. Enterprise Geospatial Expert at Korem
Scott has more than 25 years of experience in geospatial technologies. As Sr. Enterprise Geospatial Expert at Korem, Scott is responsible for helping clients solve geospatial and location intelligence challenges as well as supporting products and data from various partners. During his career, he has worked with a multitude of companies solving business challenges in a variety of industries including telecommunications.

ADVERTISEMENT
ShareTweetPin

Related Posts

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

Ag Banking
July 1, 2025

SPONSORED CONTENT PRESENTED BY MOODY'S The pace of change facing today’s agricultural lenders is unlike anything we’ve seen before. The speed of disruption is accelerating, making it harder for financial institutions to rely on traditional strategies alone. Lenders,...

AI Compliance and Regulation: What Financial Institutions Need to Know

Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell

Retail and Marketing
June 1, 2025

SPONSORED CONTENT PRESENTED BY ALKAMI TECHNOLOGY Despite growing urgency to increase deposits and open new accounts, many banks and credit unions are underleveraging their most strategic asset: actionable customer and member data. The good news? Data activation doesn’t...

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Sponsored Content
April 25, 2025

SPONSORED CONTENT PRESENTED BY JACK HENRY™ When it comes to new deposit account opening, there’s no one-size-fits-all approach. What is universal, however, is that everyone expects a seamless experience. Applicants demand speed, simplicity, and flexibility, and they want...

Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

Technology
April 5, 2025

SPONSORED CONTENT PRESENTED BY ASCENSUS “Should we outsource any aspect of our retirement plan program?” This question is increasingly being asked in strategic planning meetings, especially by institutional retirement plan providers. For these firms, plan administration is not...

Six Payments Trends Driving the Future of Transactions

Six Payments Trends Driving the Future of Transactions

Payments
March 15, 2025

SPONSORED CONTENT PRESENTED BY DELUXE CORPORATION By: John F. Rubinetti III, SVP, President, B2B Payments for Deluxe Like many industries, technology and innovation are constantly reshaping how money moves. Businesses that stick with outdated systems risk falling behind...

AI for Banks: A Starter Guide for Community and Regional Institutions

AI for Banks: A Starter Guide for Community and Regional Institutions

Community Banking
March 1, 2025

SPONSORED CONTENT PRESENTED BY JACK HENRY Your bank has built trust by focusing on relationships, efficiency, and empowering customers. Today, you may be wondering, “Can AI support our mission and values?” Indeed, AI can be a tool that...

NEWSBYTES

ABA offers fixes for small-business lending data collection rule

July 18, 2025

ABA DataBank: Retail sales rebounded in June

July 18, 2025

CFPB to keep notification procedures for state enforcement of consumer law

July 18, 2025

SPONSORED CONTENT

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

Navigating Disruption in Ag Lending – Why Tariffs Are Just the Tip of the Iceberg

July 1, 2025
AI Compliance and Regulation: What Financial Institutions Need to Know

Unlocking Deposit Growth: How Financial Institutions Can Activate Data for Precision Cross-Sell

June 1, 2025
Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

Choosing the Right Account Opening Platform: 10 Key Considerations for Long-Term Success

April 25, 2025
Outsourcing: Getting to Go/No-Go

Outsourcing: Getting to Go/No-Go

April 5, 2025

PODCASTS

The future of careers in risk and compliance

July 17, 2025

Breaking down the bank-related provisions in the big budget bill

July 10, 2025

Podcast: Inside ABA’s new Treasury Check Verification System API

June 25, 2025
ADVERTISEMENT

American Bankers Association
1333 New Hampshire Ave NW
Washington, DC 20036
1-800-BANKERS (800-226-5377)
www.aba.com
About ABA
Privacy Policy
Contact ABA

ABA Banking Journal
About ABA Banking Journal
Media Kit
Advertising
Subscribe

© 2025 American Bankers Association. All rights reserved.

No Result
View All Result
  • Topics
    • Ag Banking
    • Commercial Lending
    • Community Banking
    • Compliance and Risk
    • Cybersecurity
    • Economy
    • Human Resources
    • Insurance
    • Legal
    • Mortgage
    • Mutual Funds
    • Payments
    • Policy
    • Retail and Marketing
    • Tax and Accounting
    • Technology
    • Wealth Management
  • Newsbytes
  • Podcasts
  • Magazine
    • Subscribe
    • Advertise
    • Magazine Archive
    • Newsletter Archive
    • Podcast Archive
    • Sponsored Content Archive

© 2025 American Bankers Association. All rights reserved.