A Marketing Money Podcast
Nearly two-thirds of bank names contain one of the following words: first, national, trust, or savings. Is your bank among them? Can you do something about that?
This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency talk rebranding—and ask the question: If you’re going to change your name, why not go for something totally different from your competitors?
Tune in to this week’s Marketing Money Podcast.
This holiday bonus episode digs into the Banking Journal archives to learn more about the "Christmas Club" savings vehicle, and what this financial product says about human psychology and behavioral economics.
Seventy-eight years ago, George Bailey memorably explained the operation of a mutual savings and loan to a national audience in It's a Wonderful Life. But while today's bankers understand mutuality, do today's potential clients?
The value is vast to communities, but such efforts also attract new customers and strengthen relationships with current clients.
The acquisition of an NFL stadium’s naming rights by a credit union raises the question of why a large tax-exempt institution should have an advantage over its tax-paying competitors, according to a Wall Street Journal opinion column.
Consumer credit increased at a seasonally adjusted annual rate of 4.5% in October. Total outstanding credit increased to $5.113 trillion during the month.
The University of Michigan Consumer Sentiment Index increased 3.4% in December compared to the month prior, landing at 74, according to preliminary results for the month.
